This billboard caught my eye as I flew past it on a busy two lane highway somewhere in New Hampshire.

For the next half mile my mind replayed the scene, trying to figure out what that sign was all about.  I’ve probably seen nearly every billboard there is in my travels, but this one wasn’t ringing any bells.  Maybe a UPS advertisement, with the brown shirt and package?   A plumbing company perhaps, thinking it said pipe fitters?  But that word “Bra” stuck in my mind…wow, if it’s what I am thinking it is I want a photo of it!

So of course I turned around to go back for another look.

And there it was plain as day:  My first time seeing a billboard for a professional  bra fitter.

There’s a whole world out there of bra fitters, certified and otherwise; foundation professionals, and undergarment gurus.

It’s a world, quite frankly, that I want to know nothing more about than what I had to learn to get this far along in this post.  And I don’t even want to imagine the discussions that took place before they chose a model for this ad that looks like she hardly needs the product…or maybe they did so because she’s an odd size so would need custom fitting?  Don’t know, don’t want to know.

So this’ll have to be a do-it-yourself research project if you want to know anything more.  You can start with this article if you wish…and please consider making a donation to the Guardian.